The way Business Confidence is sliding nowadays,and there is general disappointment with the lack of favorable climate,the T&M industry is also getting affected accordingly.Whenever such macro parameters are tough and the business trend is not a friend, we need to take a hard look.Since Customers well being is necessary for our own survival and growth, we have to devise solutions to improve our customers Business Performance in a fundamental way.
One of the areas in which T&M industry can help do this through Service Provider related test & management solutions for improving their QoS,saving on the Capex and making their networks more inviting for the new customers,marginal customers and customers which can become loyal due to better Customer Experience.Going by the TRAI data on Service Operators Performance, such needs very much exist and T&M vendors have big opportunity to help there! If they are making these problems fixed through better network utilisation and IT Management,it will be mutually helpful to the T&M Services vendor as well.
It is very challenging work to help prospective customers in generally tough times,but then T&M Services vendor have to be different than just plain vanilla hardware suppliers.T&M vendors have to display their better application knowledge,architect appropriate test solutions,check the Prototype for beta testing and deploy for customer usage.Often times such solutions might involve Risk Sharing,or financing.This means both technological,commercial and risk sharing management with these customers.Sharing solutions risk and also the Business Risk can be sometimes over-reaching, but this is where these vendors have to show Partnership approach!
One of the areas in which T&M industry can help do this through Service Provider related test & management solutions for improving their QoS,saving on the Capex and making their networks more inviting for the new customers,marginal customers and customers which can become loyal due to better Customer Experience.Going by the TRAI data on Service Operators Performance, such needs very much exist and T&M vendors have big opportunity to help there! If they are making these problems fixed through better network utilisation and IT Management,it will be mutually helpful to the T&M Services vendor as well.
It is very challenging work to help prospective customers in generally tough times,but then T&M Services vendor have to be different than just plain vanilla hardware suppliers.T&M vendors have to display their better application knowledge,architect appropriate test solutions,check the Prototype for beta testing and deploy for customer usage.Often times such solutions might involve Risk Sharing,or financing.This means both technological,commercial and risk sharing management with these customers.Sharing solutions risk and also the Business Risk can be sometimes over-reaching, but this is where these vendors have to show Partnership approach!
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