The growth of the industry in a particular domain depends upon the way we tend to develop market and new customers and reach out through different media and outlets.A combination of physical and virtual ,helps in reaching different markets particularly new market segments.One of the way is to exploit the different software layers by which a T&M company might be trying to reach clients.These "layers" can be points of interaction/interfaces with the customers which help customers to buy more customised products,more products and more easily and conveniently from the T&M companies.Result of all this can be bigger pie for the T&M Business.
Non Physical interfaces and interaction points are mainly driven by the internet media,contribution to online communities,linkage to third party websites and cross referrals by the opinion leaders and developing web ecosystems for the T&M purchases etc.The earliest example of non-physical interaction was the tele-sales channel introduced in late 90s and the most recent could be linkages of Order Management Systems and supply chain elements virtually.In India this sort of approach is tried in a limited way couple of Top Global MNCs.Basically there is some technology element by which our potential or existing customers use in interacting with the T&M company.
T&M companies can achieve this more easily in India,as by nature this business is mature in the sense of appreciating technology,and the people are built abinitio to use IT in creating and nurturing the business.If sales force automation can be made more valued with newer web technologies,web programming interfaces,blogs and online communities and application development sharing,the overall cost of selling per unit of currency will reduce and revenues will markedly improve.It is ironical that most technology savy business of T&M ,is less than exploiting this power for its own development!
Non Physical interfaces and interaction points are mainly driven by the internet media,contribution to online communities,linkage to third party websites and cross referrals by the opinion leaders and developing web ecosystems for the T&M purchases etc.The earliest example of non-physical interaction was the tele-sales channel introduced in late 90s and the most recent could be linkages of Order Management Systems and supply chain elements virtually.In India this sort of approach is tried in a limited way couple of Top Global MNCs.Basically there is some technology element by which our potential or existing customers use in interacting with the T&M company.
T&M companies can achieve this more easily in India,as by nature this business is mature in the sense of appreciating technology,and the people are built abinitio to use IT in creating and nurturing the business.If sales force automation can be made more valued with newer web technologies,web programming interfaces,blogs and online communities and application development sharing,the overall cost of selling per unit of currency will reduce and revenues will markedly improve.It is ironical that most technology savy business of T&M ,is less than exploiting this power for its own development!
No comments:
Post a Comment