T&M industry with mature outlook can provide clues for India Growth!

Whenever we confront a mature market,we feel people cant or wont buy our wares and some despondency will be there.But at those times a few things happen. Smart Companies make investment in innovation,keep good hold on their bright people and squeeze lot of bang from the buck,by focussing more on the "crevices and corners" of the balance sheet.Of course it requires a great risk taking abilities and foresight of People Power.

India is experiencing lot of despondency due to the Environment on the political economy and Governments lack of credibility on key issues,even though the overall banner policies are great.We have large number of people entering the job market and our fiscal deficit running high.We are not able to move on the good direction we had taken earlier.We have similar situation on the stagnating T&M industry.When there is stagnation here,we changed focus from T&M boxes to T&M Services and solutions for increasing the total pie the companies could address.Focus was on people: encouraging them to deliver better cash profit and finding more solutions created locally so the IP remains with us and we encash market ourselves.

Perhaps a similar approach can be tried at the Country level.Create industries for those very relevant to India.An example could be Power Regulation,and Household Power industry.Encourage them to find cheaper,innovative solutions which can be mass-marketed and the business can grow.Create more local applications in Healthcare,Education,mass entertainment,sprituality and anything which is mass marketable in India itself.There will be failures like Aakash(a hardware for Datawind) but there will be several others like Chhotukool and Portable ECG.Suppose we produce a BP and diabetes monitor at the cost of a small FM radio we will see the difference.Liewise we can leverage very smartly the products of such kind out of CSIR labs,DRDO labs for mass markets.

Fiscal Deficit can be tackled by removing exemptions on the Tax side,Divestment through the licensing auction for mining,water,port and similar natural resources and key profitable PSUs but not exceeding ten percent.Focus will shift from Licensing and control to Cooperative Sharing with Private Sector.Of course there are both Long term and short term measures are there,but the key point is innovation focus,priority to a few parameters which are essentil and ruthless execution aided by IT driven processes.

Both Businesses,Sports and the Government can learn from each other!