PERSONAL TV, PERSONAL COMPUTER, PDA, MOBILE DEVICE EVERYTHING PERSONAL than why not PERSONAL T&M? Why not then per capita T&M ?
Decades back whenever I used to travel in the country side for selling the T&M instruments a peculiar curiosity used to get better of me. In this country of low GDP and personal income are sophisticated instruments with top Electrical specs to boast are really needed.Our generation had a very modest earnings and if you had a "four figure salary" it could ensure you recieve matrimonial proposals.Over the time this feeling really was relegated to back burner and we got on our usual job to selling,beating quota, tackling competition and so on.
With the arrivals of liberalisation the ninties really saw the supply side constraints loosening up and we started shifting to an era of abundance and newer cheaper technology getting available.We saw the personal Discman, the personal gaming console and lot new personal technologies products which were getting to prosperous general populations. HP had also introduced a platform Personal Instruments (PI) from our important instruments factory that time.The product was later withdrawn for some reasons unknown to the field.But it created my above mentioned curiosity deeper and even stronger in intensity.
Later working as the CEO for Asiapac south in another competitor company ,we brainstormed among the senior Strategic Leaders Meeting why we shouldnt evolve a concept of quota setting to each of our Asian Country based on population ! This was wild, particularly for two giants with 1Billion plus population each............................We from India and China were naturally excited but internally scared as Sales Manager in us came to the fore ! You see our raison de tre was meeting target and we were not interested being termed as under achiever,if we didnt meet those" astronomical" numbers.
However now seeing in the hindsight this is not a very wild concept.India has subscriber base of 90 Cr mobile subscribers and the smartphone percentage growing every week,all sort of mobility,broadband injected, Tweets,Apps and Blogs becoming order of the day why cant be have a personal smart instruments getting embedded in this 4G or later 5G device! And if that is so why we cant have our sales target of T&M instruments set as a complex multiplier of our population? Will this FY14 create this new paradigm??
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