The T&M industry is providing enough signals how a tech intensive business can stagnate and we are not finding a growth mechanism? The industry is supposed to be laced with all the complex modern techniques and processes,but for its own growth it remains hamstrung with its user Industries , like Defense and Telecom, Semiconductors etc . If these industries stagnate we in T&M stagnate too. So, what can we do under the circumstances. Perhaps the newer technologies of Big Data , Analytics and Mobile Apps can be the answers!
We can try and use our Marketing campaigns through Mobile Data Apps as we know the populations of Smartphones as percentage of Total is increasing day by day.This is also encouraged by the large 15-35 yrs population who are increasingly accessing net on their Smartphones.If we use the power of this mobile data and reach users of T&M equipment ( known thru Analytics and other resources,and other Unknown too) we can create lot of qualified and hot leads of the users intending to buy T&M equipment!
The industry figures estimate India to have 360-370 million users of internet in 2015.The penetration of internet and Smartphones in our society needs to be leveraged for growing the T&M Pie in the Country.At a larger level we can even aim for T&M $ per capita of Indian population at large! I am sure this will interest every well wisher of T&M industry everywhere particularly in India.
We can try and use our Marketing campaigns through Mobile Data Apps as we know the populations of Smartphones as percentage of Total is increasing day by day.This is also encouraged by the large 15-35 yrs population who are increasingly accessing net on their Smartphones.If we use the power of this mobile data and reach users of T&M equipment ( known thru Analytics and other resources,and other Unknown too) we can create lot of qualified and hot leads of the users intending to buy T&M equipment!
The industry figures estimate India to have 360-370 million users of internet in 2015.The penetration of internet and Smartphones in our society needs to be leveraged for growing the T&M Pie in the Country.At a larger level we can even aim for T&M $ per capita of Indian population at large! I am sure this will interest every well wisher of T&M industry everywhere particularly in India.
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